VIDEO PRODUCTION
Video ad production built for the platform it's actually running on.
A 15-second TikTok hook and a 30-second YouTube pre-roll aren’t the same deliverable shot two ways, they need different scripts, pacing, and aspect ratios from the start.
● VIDEO PRODUCTION TEAM
The problem: video content that doesn't fit where it's being used
A lot of underperforming video ads aren’t badly made, they’re made for the wrong platform and squeezed into a different one.
What it costs you to wait
Mismatched video means media budget goes to creative that was never built for the placement it is running in.
Our approach
The Cyborg Performance Loop, applied to platform-specific video.
01
Diagnose
Identify which platforms and placements the video needs to perform in.
02
Build
Scripts and storyboards built for each platform’s actual format and attention pattern.
03
Test
Platform-appropriate video content, polished or intentionally UGC-style.
04
Scale
Versioning for different placements and testing which cuts perform best.
What's included
Scripting & storyboarding
Built for the specific platform and placement from the start.
Platform-specific production
Tailored to Meta, YouTube, and TikTok’s differing format and pacing requirements.
UGC-style vs. produced video
Choosing the right style for the platform and campaign goal.
This works best for
Brands running or planning video ad campaigns on Meta, YouTube, or TikTok
Brands whose current video content doesn’t match their campaign platforms
This probably isn't a fit if
You need brand or documentary-style video with no ad-campaign use case
You already have full in-house video production capability
FAQ
Have video content that isn't performing?
Book a free strategy call.
Prefer to talk it through? Book a call