BING ADS MANAGEMENT
Bing Ads: the lower-competition channel most advertisers skip.
Microsoft Advertising reaches Bing, Yahoo, and AOL search, often at meaningfully lower cost-per-click than Google, especially for B2B and higher-value purchases.
● MICROSOFT ADVERTISING SPECIALISTS
The problem: leaving cheaper conversions on the table
If your Google Ads campaigns are working, the same intent likely exists on Bing’s network at lower competition and lower cost. Most advertisers never test this.
What it costs you to wait
This is one of the lower-risk expansions in paid media: proven campaign structure already exists if you’re running Google Ads, so the cost of waiting is mostly opportunity cost.
Our approach
The Cyborg Performance Loop, applied to Bing’s lower-competition network.
01
Diagnose
Review existing Google Ads performance to identify what’s worth porting to Bing.
02
Build
Adapt proven campaign structure and creative rather than building from zero.
03
Test
Validate performance at smaller scale before committing significant budget.
04
Scale
Expand what performs, report alongside existing Google Ads data.
What's included
Campaign import & adaptation
Bringing proven Google Ads structure into Microsoft Advertising with needed adjustments.
B2B & professional targeting
Using Microsoft Advertising’s LinkedIn profile targeting, unavailable on Google.
Unified reporting
Reporting integrated with your existing Google Ads view.
This works best for
Businesses already running Google Ads successfully
B2B or higher-value-purchase categories
This probably isn't a fit if
You have no existing Google Ads campaigns to adapt from
Your category has very low search volume overall
FAQ
Already running Google Ads?
Get a free incrementality audit.