LinkedIn Ads for B2B targeting you can't get anywhere else.
LinkedIn costs more per click than Meta or Google, because it can put your ad in front of the exact job title, seniority, and company size that actually buys from you.
The problem: high CPCs without the targeting discipline to justify them
LinkedIn’s cost-per-click runs higher than Meta or Google, and without disciplined, precise targeting, that premium becomes hard to justify.
What it costs you to wait
If your ideal customer is defined by job title, seniority, or company size, every month without precision LinkedIn targeting is a month that audience is reachable only through broader, less qualified channels.
Our approach
The Cyborg Performance Loop, applied to LinkedIn’s cost premium and precision targeting.
01
Diagnose
Assess whether your ideal customer profile is precise enough to justify LinkedIn’s cost premium.
02
Build
Build targeting around actual job title, seniority, company, and industry data.
03
Test
Sponsored Content and Lead Gen Form testing with tight audience segments.
04
Scale
Expand within what’s proven, integrate lead data with your follow-up process.
What's included
Sponsored Content & Message Ads
Native feed ads and direct messaging built for a professional context.
Lead Gen Forms
Native LinkedIn lead forms that pre-fill professional data.
Precision targeting
Job title, seniority, company, and industry targeting, the actual reason to pay LinkedIn’s premium.
This works best for
B2B lead-gen businesses with a clearly defined ideal customer profile
Businesses with a follow-up process ready for higher-value, lower-volume leads
This probably isn't a fit if
You’re an eCommerce or consumer brand
You don’t have a clear enough ICP to justify precision targeting