SEO (Seacrh Engine Optimization)
What is SEO?
SEO Stands for Search Engine Optimization. It is a way of increasing traffic on your Website or Web page through unpaid (Known as “Organic”) traffic that means you don’t have to pay for that traffic.
SEO improves the quantity and the quality of traffic on a website. SEO includes creating high-quality content, optimization of content with keywords, and building backlinks.
How do Search Engines work?
Search Engines allow users to search the content using keywords on the internet. Every Search Engine Google, Bing, Yahoo, Baidu, Yandex, or DuckDuckGo has Bots. These bots crawl on every Web page and add them into Search Index.
Crawlers visit each site on the list systematically, following links through tags like HREF and SRC to jump to internal or external pages.
Search Index is a digital library that holds information about Web Pages. The purpose of storing an index is to optimize speed and performance in finding relevant documents for a search query. The index includes :
- All the discovered URL’s
- Used keywords in page content
- Type of Page Content
- The way users interect with your page
Search Engine Algorithms use various factors to define the quality of the pages in their index, such as:
- How often content is updated?
- Mobile Friendly
- Page Speed
- Backlinks Quality
Importance of SEO
- SEO keeps the Search Results fair.
- You will get more clicks and traffic if your rank is higher in Search Result Pages (SERPs).
- The majority of users click the top 5 suggestions in the Search Engine Result Pages (SERPs). To take advantage of that website or store needs to appear at the top of Search Engine Result Pages (SERPs).
- Good SEO improves the user experience and usability of a website.
- Appearing at the top of the Search Engine Result Page increases the website’s trust.
- SEO is good for promoting your website on social media platforms.
Types of SEO :
On-page SEO is very crucial for a website. It includes everything on a web page that a user will see upon coming to your website. If you want your website to rank higher you must work well on optimizing your web page content.
On-page SEO includes :
- Page Title & Meta Description
The page title and meta description are very crucial, it shows on the search result page and allows google bots to understand your content and rank it based on the quality. It is best practice to use synonyms, word variations and change the order of words within a keyword phrase. Your keyword must include in the page title and meta description. It also differentiates your web page from your competitors.
It is good practice to use headings for organizing your content, google also appreciates it.
A web page only has one H1 tag and includes your keyword. The use of subheadings H2, H3 makes the page easier to read.
- Page Content
Visitors will be staying on your web page if your content will be high-quality, informative, well-organized, and easy to read, or else they will leave, and that doesn’t seem acceptable. It should also contain relevant keywords and other features, such as multimedia elements. Images must contain an alternative text, and you must also check if there are no broken links on your page.
It will be easier for Google to understand what your page is about if you use keywords in proper alignments. Including your keyword in the title, URL, first paragraph, and at least one sub-heading on your page is a good idea.
It is a big part of SEO and is considered very difficult. Off-page SEO help strengthen the influence, reputation, authority, and relationship with other websites. It is all about promoting your website on the internet. but it takes a long time to show results.
Off-page SEO includes :
- Social Media
Social Media strategies can make a big difference in your SEO. Having quality and popular content on social media can help you gain a lot of traffic. The more a website participate in social media, it will get more website visitors. Social media marketing is the best way to share your website’s content.
Backlinking is very dominant and improves website authority. Backlinks also help Google find pages on your site, crawl and index them. A quality backlink is better than ten poor-quality backlinks.
It is all about the backend of a website. It ensures that Search Engines crawl and index a website. Technical SEO focus on some of the following factors :
- Website speed
If your web page loads slowly, you’re going to lose your visitors. Faster page speed provides a better user experience and may include cleaning up your code and compressing your images.
Your website should be responsive and loads accurately on all mobile devices. Google will deliver a mobile responsive website before a non-responsive site.
Google prefers websites that are secure and uses SSL/HTTPS protocol. SLL/HTTPS provides a secure connection and protects the information. Websites with no SLL/HTTPS protocol are considered malware.
And many more factors like creating an XML Site Map, Updating your robots.txt file, and improving your code efficiency.
Advantages of SEO
You may have some quality product or service, but the user will have difficulty trusting you if you’re on the 2nd or 3rd Search Result Page.
SEO helps you build brand awareness with your audience. As it helps you rank higher in the Search Result Pages, you become more visible on the internet, and People will start recognizing your website, Products, or business. That will lead them to put trust in your brand.
It is cost-effective. It helps you target the people who are interested in your product or services. With a good SEO strategy, you don’t have to waste money on the people who aren’t interested in your business.
It helps you improve the usability and credibility of your website or business.
Increase in Traffic
Effective search engine optimization can help your brand build trust and credibility, which can lead increase in traffic.
If your website optimizes with the correct keywords and phrases, you will appear on user searches that make you catch their interest.
What We Do :
What Will You Get :
After Fixing all these technical issues, your website will gain a lot of positive ranking signals and dramatically increase it’s visibility in organic search results of search engine.
Keyword to Optimize
Keyword Research & Analysis
Duplicate Content Analysis
Broken Links Check
Meta Tag Optimization
Google Analytic Setup
Webmaster Tool Setup
LinkedIn Profile Creation
Twitter Page Creation
Facebook Fan Page Creation
Title Tag Optimization
Keyword Density Check
New Page Creation(If Needed)
URL Canonicalization Check
XML Sitemap Generation
Article Social Bookmarking
Local Search Engine Submission
Twitter Follow Button Integration
Keywords Ranking Report
Anchor Text Optimization
Alt Tag Optimization
SEO Header Tag Optimization
Google Business Listing
Bing Places Listing
Blog Directory Submission
Facebook Fan Page Like Integration
Web 2.0 Profile Creation
YouTube Channel Creation
YouTube - Custom background design and CSS
Custom 404 error page setup
Exiting Content Optimization
Press Release Submission
Updating local listing Pages
Facebook TimeLine Design
LinkedIn Company Page Creation
Video Submission to Other Video Websites
Monthly Progress Reports
Customer Support (Email, Chat)