Digital Marketing Trends to Watch Out For in 2022
Due to the COVID-19 pandemic, the year 2020 has been a roller coaster ride for Digital Marketing. Yet, amid different disadvantages, those marketing patterns have continued to survive on the scene by 2021 with great headwinds.
As e-commerce proliferated with the stay-at-home trends, e-commerce took off, and TikTok became the latest social media juggernaut on the scene. Fresh patterns for digital marketing are ready with 2021 around the corner.
Automation of Ads
Digital Marketing automation will continue to flourish well into 2021, as advertisers have tried to improve their marketing strategies’ effectiveness and efficiency. Tasks such as email marketing, social media sharing, and even ad promotions can now be increasingly automated, not only for the sake of productivity, but to encourage your clients and consumers to have a more customized experience.
Wistfulness It’s basic human existence. We crave stuff we see online. And thanks to this, without much effort, UGC will ignite the demand for your brand among the masses. But you have to post niche-specific content with this, so that you interact with your viewers directly.
Connectivity When you have a real library of content for people who use or wear your product, it helps create a lonely product.
Revamped SEO due to new Google updates
Most of these algorithm updates are so minimal that they go completely unnoticed. However, on this occasion, the search engine is ready to roll out some major algorithmic updates that significantly impact the SERPs such as:
These algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver web pages ranked by relevance on its search engine results pages (SERPs).
Initially, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. And to be at the top of your marketing game, you need to keep up with these updates.
Expert Opinion about Digital Marketing
According to digital marketing experts, these changes are gonna be quite radical. Famous internet marketer Dixon Jones suggested that Google will most probably take a Microsoft-like path with its new SEO changes, which can include free UX tools and better clarity.
Whereas, Already Solis, a well-renowned SEO consultant, recently tweeted that Google will follow a unique trajectory towards becoming more dynamic and sophisticated. According to her, integrating intent analysis in keyword research will be important.
From all this, one thing that we can surely predict is that SEO will be an exciting place next year. And if you want to get an in-depth view of the opinions of other experts, you can read them here.
Social E-commerce refers to a trend of buying directly from social media channels. E-Commerce was one of the primary platforms which flourished under the impact of the novel coronavirus. And with that, the trend of Social e-commerce was nothing but inevitable.
Major social media platforms such as Instagram and Facebook have already rolled out some major updates to take full advantage of this trend. Instagram has launched the highly-anticipated Instagram Guides. This new feature allows users to share and consume relevant recommendations and tips in a quick-scrollable format.
Adam Mosseri, the Head of Instagram, took it to Twitter to announce the launch of this new feature.
And the early feedback suggests that this new function is already a success! Instagram guides are used by content owners and influencers to provide their followers with more targeted content. Facebook also had Facebook Marketplace, which acted as the very own e-commerce store of the company, on the other side.Facebook has scheduled several big changes for the marketplace to make it much more compatible, according to sources.
To Sum it Up
So these were the digital marketing trends to watch out for in 2021. When we compare these trends to last year, you will notice that the upcoming year will be a step forward in terms of automation and, also following up on some of the older marketing techniques. We hope this article will help you get the best out of 2021.