What is PPC?

PPC stands for Pay-Per-Click advertising that is a common and effective way of increasing traffic on websites or apps where the user can complete a profitable activity such as purchasing a product. Advertisers pay a fee every time their ad is clicked rather than earning those visitors organically. PPC advertising exists in other Social Media Platforms ( Facebook, Pinterest, etc…) and Search Engines like Bing, Baidu(Chinese Search Engine). PPC allows small business owners to control the cost. The accuracy to estimates the return on investment (ROI) is its eminent advantage. When PPC is accurately working, the expense is trivial as the visiter is worth more than what you pay for it. A part goes into building a winning PPC campaign :

  1. Researching
  2. Set up PPC Landing Pages to optimize for transformation, selecting the proper keywords and organize them into a well-organized campaign.

What is Google Ads?

Google Processes over 3.5 billion searches daily and 40,000 search queries every second on average, and the majority of search result pages include Google ads.Google ads are an effective way of driving traffic on your website when people search for the products or services relevant to your business.

Google AdWords is a pay-per-click advertising platform developed by Google that allows business owners to display their ads on Google’s search result pages. Google’s advertising also offers ad placement options for YouTube.

Essentially, you choose some keywords that may a person search on Google and creates an advert that will appear on Google’s search engine result page (SERP).Google targets users based on their keyword search, country, device type, age, and gender.

Types of Google ads:

  • Search campaigns | Text ads on a search results page
  • Shopping campaigns | Product listing on Google
  • Display campaigns | Image ads on websites
  • Video campaigns | Video ads on YouTube
  • Application campaigns | Promote your apps
  • Local campaigns | Promote locations on many channels
  • Smarts campaigns | Automate your campaigns

Advantages of Google Ads:

Pay Only When Someone clicks your ad

Unlike many other advertising platforms where you have to pay the same amount of money whether someone clicks your ad or not, there will be no cost if nobody clicks your ad. That’s why Google ads are worth it, where you on0ly have to pay when someone clicks your ad.

Brand Awareness

Google Ads can be a great tool to build brand awareness that helps you show your ad on the top of the search results. Anyone who searches for the keywords you selected will be aware of your brand.

Even if peoples don’t click on your ad, they will frequently see the ad that also helps you build your brand’s reputation.

Adwords Are 100% Measurable.

Like many other benefits of Google ads, one of its significant benefits is that it is entirely measurable. If you combine Google ads and Google analytics, you will see high-level performance detail like clicks, impressions, conversions, and sales. There is nothing hidden from you.

If someone clicks your ad, purchased a product, took some profitable action, or even download your app, you’ll know about it, and with this, you can determine in which ad you should invest more.

With Google Analytics, you can learn about the incoming visitor or customer on your website.

Google Ads Are Faster Than SEO

SEO is an ultimate strategy that has helped many large websites appear on the top of the search results page, we can’t deny its importance, but it can take a lot of time, months, or years to rank a website that most business owners don’t have.

Since Google ads can help you by showing your ad on the top of the Search Result Pages, it has an immediate impact so you can see your campaign results in a matter of days or even after some hours.

By combining Google Ads and SEO business can show the best results that can even exceed your expectations.

More conversions

To earn more conversions, you need content that will be highly attractive and persuasive post-click landing page by Optimizing ad significance.

Google AdWords allows you to choose keywords related to people’s interests and send the users on a particular page of your website to get more conversions.

Cost-Effective

Google Ads is very cost-effective as it uses Pay-Per-Click advertisement that means you only have to pay when someone clicks your ad.

You’re also in complete control of your costing. You can set your budget daily according to your needs. There is no minimum or maximum limit in Google Ads.

Reach the Right Audience

Advertising and marketing are all about reaching the right person at the right time. You can target your ad directly to the people based on demographic, interest, gender, age, past activities, and more.

One of the amazing things about Google AdWords is its scheduling ability. You can set your advertisement in advance with some configurations.

Positive ROI

ROI is the ratio of how much revenue you have generated with your cost. You have to trach conversions to determine how much you have earned through your campaigns.

You can combine Google ads and Google analytics to track the conversions. You can also use ROI to help you decide how to spend your budget.

For example, if you find that a particular campaign generates higher ROI than others, you can apply more of your budget to the successful campaign and less money to campaigns that aren’t performing well.

Why Choose Us?

If you’re a business owner looking to advertise your business through Google PPC, you have reached the right spot.

We know how important it is for you to find a trusted agency so that you can focus on the rest of your business.

We make sure you see everything that we see, not by just sending you some monthly or weekly reports that you may not be able to understand.

As we work on your Google account, we will educate you on how everything works.

Our main goal is to understand your business and your business goals and prove you through the results.

We believe in a Win-Win situation. Rather than making money for ourselves, we do our utmost best to exceed your expectations.

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