A lot of brands’ influencer marketing experience is a single sponsored post arranged informally, with no real tracking of whether it drove anything beyond likes.
What it costs you to wait
Every campaign run without tracking is a missed opportunity to learn which creators and content styles actually convert for your specific audience.
Our approach
The Cyborg Performance Loop, applied to creator partnerships.
01
Diagnose
Define what success actually means for your business before selecting a creator.
02
Build
Find creators whose actual audience matches your target customer, not just follower count.
03
Test
Clear campaign briefs with trackable links or codes built in from the start.
04
Scale
Measure results against the defined success metric, scale what’s working.
What's included
Creator sourcing & vetting
Finding creators whose audience genuinely overlaps with your target customer.
Campaign structure & briefing
Clear, trackable structure from the outset.
Performance tracking
Reporting tied to your actual defined success metric.
This works best for
eCommerce and DTC brands wanting authentic, creator-driven reach
Brands willing to invest in a structured, trackable program
This probably isn't a fit if
You want a single one-off influencer post with no tracking
Your product or brand has no natural creator or content angle
A creator with a smaller but often highly engaged audience, roughly 1,000 to 10,000 followers, valued for authenticity and engagement rate over raw reach.
Want influencer marketing you can actually measure?