SEO Stands for Search Engine Optimization. It is a way of increasing traffic on your Website or Web page through unpaid (Known as “Organic”) traffic that means you don’t have to pay for that traffic.
SEO improves the quantity and the quality of traffic on a website. SEO includes creating high-quality content, optimization of content with keywords, and building backlinks.
Search Engines allow users to search the content using keywords on the internet. Every Search Engine Google, Bing, Yahoo, Baidu, Yandex, or DuckDuckGo has Bots. These bots crawl on every Web page and add them into Search Index.
Crawlers visit each site on the list systematically, following links through tags like HREF and SRC to jump to internal or external pages.
Search Index is a digital library that holds information about Web Pages. The purpose of storing an index is to optimize speed and performance in finding relevant documents for a search query. The index includes :
Search Engine Algorithms use various factors to define the quality of the pages in their index, such as:
Search Engines allow users to search the content using keywords on the internet. Every Search Engine Google, Bing, Yahoo, Baidu, Yandex, or DuckDuckGo has Bots. These bots crawl on every Web page and add them into Search Index.
Crawlers visit each site on the list systematically, following links through tags like HREF and SRC to jump to internal or external pages.
Search Index is a digital library that holds information about Web Pages. The purpose of storing an index is to optimize speed and performance in finding relevant documents for a search query. The index includes :
Search Engine Algorithms use various factors to define the quality of the pages in their index, such as:
On-page SEO is very crucial for a website. It includes everything on a web page that a user will see upon coming to your website. If you want your website to rank higher you must work well on optimizing your web page content.
On-page SEO includes :
The page title and meta description are very crucial, it shows on the search result page and allows google bots to understand your content and rank it based on the quality. It is best practice to use synonyms, word variations and change the order of words within a keyword phrase. Your keyword must include in the page title and meta description. It also differentiates your web page from your competitors.
It is good practice to use headings for organizing your content, google also appreciates it.
A web page only has one H1 tag and includes your keyword. The use of subheadings H2, H3 makes the page easier to read.
Visitors will be staying on your web page if your content will be high-quality, informative, well-organized, and easy to read, or else they will leave, and that doesn’t seem acceptable. It should also contain relevant keywords and other features, such as multimedia elements. Images must contain an alternative text, and you must also check if there are no broken links on your page.
It will be easier for Google to understand what your page is about if you use keywords in proper alignments. Including your keyword in the title, URL, first paragraph, and at least one sub-heading on your page is a good idea.
It is a big part of SEO and is considered very difficult. Off-page SEO help strengthen the influence, reputation, authority, and relationship with other websites. It is all about promoting your website on the internet. but it takes a long time to show results.
Off-page SEO includes :
Social Media strategies can make a big difference in your SEO. Having quality and popular content on social media can help you gain a lot of traffic. The more a website participate in social media, it will get more website visitors. Social media marketing is the best way to share your website’s content.
Backlinking is very dominant and improves website authority. Backlinks also help Google find pages on your site, crawl and index them. A quality backlink is better than ten poor-quality backlinks.
It is all about the backend of a website. It ensures that Search Engines crawl and index a website. Technical SEO focus on some of the following factors :
If your web page loads slowly, you’re going to lose your visitors. Faster page speed provides a better user experience and may include cleaning up your code and compressing your images.
Your website should be responsive and loads accurately on all mobile devices. Google will deliver a mobile responsive website before a non-responsive site.
Google prefers websites that are secure and uses SSL/HTTPS protocol. SLL/HTTPS provides a secure connection and protects the information. Websites with no SLL/HTTPS protocol are considered malware.
And many more factors like creatng an XML Site Map, Updating your robots.txt file, and improving your code efficiency.
You may have some quality product or service, but the user will have difficulty trusting you if you’re on the 2nd or 3rd Search Result Page.
SEO helps you build brand awareness with your audience. As it helps you rank higher in the Search Result Pages, you become more visible on the internet, and People will start recognizing your website, Products, or business. That will lead them to put trust in your brand.
It is cost-effective. It helps you target the people who are interested in your product or services. With a good SEO strategy, you don’t have to waste money on the people who aren’t interested in your business.
It helps you improve the usability and credibility of your website or business.
Effective search engine optimization can help your brand build trust and credibility, which can lead increase in traffic.
If your website optimizes with the correct keywords and phrases, you will appear on user searches that make you catch their interest.
Unlike many other paid marketing strategies that can produce results overnight, SEO can take up to 6 months to 1 year to show results. But it’s worth it, so you must be patient. SEO provides an impressive Return On Investment (ROI).
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