Your Shopify Store Is Losing Sales
Before Visitors Even See Your Products
We build and optimise Shopify stores for eCommerce brands across the UK, US, Canada, and Australia. Average conversion rate uplift: 2.3× in 60 days. Built to convert, not just look good.
A Beautiful Shopify Store That Does Not Convert Is Just an Expensive Brochure
Most Shopify stores are built by developers who prioritise design over conversion. The result is a store that looks impressive in a Figma mockup and loses 97% of its visitors without a purchase.
The average Shopify conversion rate is 1.4%. That means for every 100 visitors you pay to bring to your store, 98.6 leave without buying. If you are spending £5,000/month on Meta and Google ads, you are handing £4,930 straight to Zuckerberg and Google with almost nothing to show for it.
The fix is not more traffic. It is a store built to convert the traffic you already have.
Slow Load Speeds
Every 1 second of delay costs 7% in conversions. Most Shopify stores we audit load in 4–6 seconds on mobile. That is 21–35% of your conversions gone before the page even loads.
Poor Mobile Experience
Over 70% of eCommerce traffic is mobile. Most Shopify themes are designed on desktop and broken on mobile.
Weak Product Pages
No social proof. Unclear value proposition. Poor imagery. Buried CTAs. Most product pages answer the wrong questions.
Checkout Friction
Every extra step in checkout reduces conversion. Mandatory account creation, confusing shipping options, and lack of trust signals kill sales at the final stage.
Shopify Stores Built Around One Metric: Conversion Rate
Whether you need a new store built from scratch or an existing store optimised, every decision we make is driven by conversion rate data.
New Store Builds
Complete Shopify store from theme selection through to launch. Custom design, product setup, payment gateway, shipping rules, and CRO baked in from day one.
Speed Optimisation
We strip unused apps, optimise images, implement lazy loading, and reduce JavaScript bloat. Target: under 2 seconds on mobile.
Product Page CRO
Rewrite product descriptions, restructure page layout, add social proof elements, improve imagery briefs, and A/B test CTAs and pricing presentation.
Checkout Optimisation
Enable Shopify one-page checkout, add trust badges, implement upsell and cross-sell widgets, and reduce friction at every checkout step.
Mobile-First Redesign
Redesign your store experience starting from mobile. Navigation, product browsing, cart, and checkout all tested on real devices.
Paid Ads Integration
Ensure your store is fully ready for paid traffic: pixel setup, conversion tracking, landing pages, and post-click experience aligned with your ad campaigns.
From Brief to Live Store in 4 Weeks
Audit & Strategy
Full CRO audit or detailed brief for new build. Competitor analysis, customer journey mapping, and technical performance review.
Design & Build
Wireframes approved. Build begins. Daily progress updates. You review and approve at each stage — no surprises on launch day.
Test & Refine
Cross-device testing. Payment gateway testing. Speed testing. All issues resolved before launch.
Launch & Support
Controlled launch with monitoring. 30 days post-launch support included. Analytics configured and first CRO data collected.
Shopify Development Pricing
Fixed-price projects. No hourly billing. No scope creep surprises.
- Premium theme setup and customisation
- Up to 50 products configured
- Payment and shipping setup
- Mobile-first optimisation
- Basic speed optimisation
- 30 days post-launch support
- Custom design (not off-the-shelf)
- Full CRO audit and implementation
- Product page optimisation
- Checkout optimisation
- Core Web Vitals optimisation
- Paid ads tracking setup
- Fully custom Shopify theme
- Advanced filtering and search
- Custom app integrations
- Subscription or B2B functionality
- Ongoing CRO retainer option
- 60 days post-launch support
Common Questions
Find Out What Your Store Conversion Rate Should Be
We audit your Shopify store, identify the exact changes that will move your conversion rate, and give you a prioritised fix list — free, with no obligation.